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How Fathom Hit Their First $1 Million
By earning trust first, then scaling with a product-led engine
Aug 9
•
Elan Anandhan
1
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How Fathom Hit Their First $1 Million
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Reviews.io's First Million Story
How a bootstrapped underdog outperformed giants by turning TrustPilot’s weakness into their growth flywheel
Jul 24
•
Elan Anandhan
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Reviews.io's First Million Story
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Notion's First Million Story
How Notion found product-market fit and turned users into marketers
Jul 3
•
Elan Anandhan
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Notion's First Million Story
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Submagic’s First $1 Million Story
How they bootstrapped their way to $1M ARR in 90 days, powered by TikTok and affiliates
Jun 13
•
Elan Anandhan
2
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Submagic’s First $1 Million Story
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Supademo’s $0 to $1 Million ARR Marketing Strategy
From launch to $1M ARR using free demos, product-led SEO, and no-signup onboarding.
May 29
•
Elan Anandhan
4
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Supademo’s $0 to $1 Million ARR Marketing Strategy
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Coupa's $0 to $1 Million ARR Marketing Strategy
How Coupa quietly built traction in a mature enterprise market using open-source and blog-era influence.
Apr 26
•
Elan Anandhan
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Coupa's $0 to $1 Million ARR Marketing Strategy
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Jotform's $0 to $1 Million ARR Marketing Strategy
Bootstrapped and blog-powered, Jotform grew through clear positioning and frictionless product access.
Apr 9
•
Elan Anandhan
2
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Jotform's $0 to $1 Million ARR Marketing Strategy
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Gong's $0 to $1 Million ARR Marketing Strategy
By turning sales insights into viral content, Gong built demand, credibility, and a loyal audience - without relying on traditional branding or paid…
Mar 27
•
Elan Anandhan
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Gong's $0 to $1 Million ARR Marketing Strategy
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Webflow's $0 to $1 Million ARR Marketing Strategy
A deep dive into Webflow’s early marketing strategies - leveraging community launches, viral waitlists, and product education to drive explosive growth.
Mar 13
•
Elan Anandhan
2
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Webflow's $0 to $1 Million ARR Marketing Strategy
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Miro's $0 to $1 Million ARR Marketing Strategy
A deep-dive into Miro's bottom-up growth strategy that helped them grow to $1M ARR.
Mar 5
•
Elan Anandhan
1
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Miro's $0 to $1 Million ARR Marketing Strategy
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Figma's $0 to $1 Million ARR Marketing Strategy
A deep-dive into Figma's community-led growth strategy that helped them grow to $1M ARR.
Feb 20
•
Elan Anandhan
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Figma's $0 to $1 Million ARR Marketing Strategy
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Flodesk’s $0 to $1 Million ARR Marketing Strategy
A deep-dive into Flodesk's marketing tactics that helped them grow to $1M ARR in 5 months.
Feb 6
•
Elan Anandhan
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Flodesk’s $0 to $1 Million ARR Marketing Strategy
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