Growth Stories

$1M Story: Lovable

Why it wasn’t really a week, but 17 months in the making

Aug 27 •

How Fathom Hit Their First $1 Million

By earning trust first, then scaling with a product-led engine

Aug 9 •

Reviews.io's First Million Story

How a bootstrapped underdog outperformed giants by turning TrustPilot’s weakness into their growth flywheel

Jul 24 •

Notion's First Million Story

How Notion found product-market fit and turned users into marketers

Jul 3 •

Submagic’s First $1 Million Story

How they bootstrapped their way to $1M ARR in 90 days, powered by TikTok and affiliates

Jun 13 •

Supademo’s $0 to $1 Million ARR Marketing Strategy

From launch to $1M ARR using free demos, product-led SEO, and no-signup onboarding.

May 29 •

Coupa's $0 to $1 Million ARR Marketing Strategy

How Coupa quietly built traction in a mature enterprise market using open-source and blog-era influence.

Apr 26 •

Jotform's $0 to $1 Million ARR Marketing Strategy

Bootstrapped and blog-powered, Jotform grew through clear positioning and frictionless product access.

Apr 9 •

Gong's $0 to $1 Million ARR Marketing Strategy

By turning sales insights into viral content, Gong built demand, credibility, and a loyal audience - without relying on traditional branding or paid…

Mar 27 •

Webflow's $0 to $1 Million ARR Marketing Strategy

A deep dive into Webflow’s early marketing strategies - leveraging community launches, viral waitlists, and product education to drive explosive growth.

Mar 13 •

Miro's $0 to $1 Million ARR Marketing Strategy

A deep-dive into Miro's bottom-up growth strategy that helped them grow to $1M ARR.

Mar 5 •

Figma's $0 to $1 Million ARR Marketing Strategy

A deep-dive into Figma's community-led growth strategy that helped them grow to $1M ARR.

Feb 20 •

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